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Ride-on marketing is a cost-effective way to promote your book, build your brand, and generate buzz without having to create your marketing from scratch.  It’s collaborative marketing with other authors; your book is co-promoted, introduced, and endorsed to highly engaged and appreciative readers.  Ride-On, a.k.a. piggyback marketing, co-marketing, or partnership marketing, is a marketing strategy that involves collaborating with another author who already has an established readership to reach a larger audience.

No, Ride-On marketing and email marketing are not the same. The principle is the same—sending out emails—but with Ride-On marketing, you’re engaging with a highly primed and receptive readership, unlike in regular email marketing, where emails are sent to unvetted addresses.  Partnering and collaborating with authors to co-promote your book can give you access to new readers that you may not have been able to reach otherwise. 

Readers/subscribers of participating | collaborating authors will be engaged via email, co-promoting and endorsing your book repeatedly to minimum targeted readers of 90,000 (max 120,000) seven times over 120 days, e.g., 90,000 subscribers x 7 times.  It’s a drip-type series ( sequence of 3 ) of emails with A/B testing per mail out.  Please note: Set with the highest engagement will re-run automatically 7x.

The Ride-On program has three schedules ( Sequence A, B, C). Every SCHEDULE has 5-7 mailouts/tranches.   

Note: Partner participating author(s) will endorse your book to their readers/subscribers/fan base. 

Pros

• Increased Exposure: Partnering with other authors in the related genre can help you reach a wider audience and promote your book to readers who may not have been aware of it otherwise.
• Cost-effective: Partnering with other authors is more cost-effective than running a marketing campaign on your own, especially if the other partners have a larger marketing budget.
• Added Credibility: Associating your book with reputable and established authors can help improve your credibility.
• Networking Opportunities: Partnering with a well-known author could introduce you to their agents, publishers, and media contacts, expanding your network within the literary community.  If readers respond well to your book, you get direct access to the primary presenter/author’s publisher/literary agency. **

Cons

• Lack of Control: It’s their mailing lists. Although we manage and have access to their reader’s mailing list, it’s not ours, not yours.  It means outside of the agreed design, schedule, setting, and sending parameters; we need the owners’ approval.

Successful marketing efforts can open doors to a multitude of opportunities beyond book sales.  

Collaborations with other authors can open opportunities for more media appearances, speaking engagements, and publishing deals.

When you collaborate with known authors, you benefit from the primary presenter’s networks and connections, including their literary agency and publisher— basically, you’re sending them a signal, ‘check my book,’ but without going through the usual channels.

Collaborating with other authors positions you for potential partnerships, adaptation opportunities, and invitations to literary events.

We encourage routing CTAs links to Amazon.  Readers are most likely to make a purchase when they are comfortable with the sites. 

We need 10-15 business days to prepare the materials ( images for upload, book blurb, etc.) and inform the other participating author(s) and their marketing teams.  Ride-On marketing program runs for 120 days targeting a minimum of 90,000 0 ( maximum 120,000 ) subscribers of the participating authors.  The program has three schedules ( Schedule A, B, and C ).  You will be copied in every second mailout of every schedule ( A, B, C ) but NOT in every mailout ( otherwise, you’ll receive 90,000 emails seven times over. ) 

There are two types of fulfillment reports:

1. Auto-generated reports are forwarded 10-15 business days after the end of the mailout schedule. 

2.Summary of Performance report(s) will be emailed 20 business days after the end of the program/campaign.

Well, the short answer: It works great! 

Here’s the science (the boring part):

You are engaging with readers who have explicitly expressed interest in a particular theme, genre, sub-genre, and topics similar to your book, achieved through opt-ins, where they voluntarily subscribe to a mailing list.

Statistically, the engagement rate with readers who opted-in is very high.  Nothing beats a healthy mailing list, not even T.V. or social media—the reason big publishing houses and companies across industries invest a lot in subscriber acquisition.

A one-time discounted fee of $450.  Important Note:  The fees become NON-REFUNDABLE AFTER the initial fulfillment/first mailout/first tranche.  At this stage, we have already engaged other book aggregators and influencers for the placement of your book(s).

Some books may get additional exposure, e.g., featured books, Author-in-Focus write-ups.  Click here for focus write-ups.

What is HARO?

In brief, H.A.R.O. is a platform that connects journalists, reporters, segment producers, and content creators with source(s) for their stories, articles, and T.V. programs. 

How it works? 

Journalists post queries on the platform, detailing the types of sources they need and the topics they cover.   Our publicists will comb through these requests, searching for the perfect match between your expertise/book theme and the journalist’s needs.  When a suitable query arises, our publicists craft personalized and compelling pitches to capture the journalist’s attention.

Inclusions

• Pitch Development: Our experienced team will craft compelling and concise pitches that grab journalists’ attention. We understand what journalists are looking for and can tailor your pitches accordingly.
• Content Creation: We create high-quality content (articles or blog posts) that aligns with your book or expertise and can be submitted to journalists as part of your pitch.  Click here to view sample blog post.
• Pitch Distribution: We’ll actively monitor HARO queries related to your book & chosen topics and distribute prepared pitches to ( relevant queries ) journalists on your behalf. This saves you time and increases your chances of getting noticed by the media.
• Response Management: We’ll manage all responses to your pitches, ensuring timely and professional communication with journalists.  Our goal is to facilitate smooth interactions and secure media placements for you.

Success Stories

Your Media Pitch (Bonus) is a three-cycle pitch.   Our publicist will find three suitable HARO posts/queries to pitch.  We only focus on queries that closely align with your expertise and the topics covered in your book.  Responding to queries that are a good fit will increase your chances of being selected by journalists.  

The HARO pitch is to be completed within twelve (12) months.  HARO is a competitive platform; not every response/pitch we submit will lead to media coverage.  

Many of our authors and publishers have shared their success stories related to HARO.  Some have reported securing interviews on major TV networks, being featured in prestigious magazines and newspapers, and gaining substantial book sales boosts due to media exposure obtained through HARO.

Most of the authors we have the chance to represent continue to garner reviews and attention even after the campaign’s completion.  To learn more about HARO click here.