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The most common misconception about advertising is thinking that it is designed to sell books. Not only that generic marketing will not work in today’s time, most adverts are not getting the message through the targeted readers.
We have the experience, the people and connection to help you find your audience, connect your books to more readers & retailers.
Connecting the world to meaningful books, ideas and stories.
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What is a book ad Placement Campaign?
It's a managed campaign
The Book Ad Placement Campaign is a three-fold marketing campaign targeting readers, retailers & media influencers.
It runs for one year!
Start Today: Book Easy
We are so confident the Book Ad Campaign paired with the One-Pager will boost your book’s discoverability and sales that we give the guarantee you’ll let our publicist work on your next book or project!
The Campaign at a Glance
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Blogs give you the opportunity to build reader’s awareness. Being in the blogosphere is more potent than TV sound bites. More dramatic. Less expensive.
This is not the ordinary generic-type email marketing. It’s a 10-drip relationship-building email series sent to pre-identified active subscribers based on your readers psychographics. Let’s build your reader mailing list!
Reach your readers wherever they are, when they want it, when they need it, and just when they want to look for their next read! It’s a forward advertising 24/7, 365.
‘Who’ reads your book matter. It’s a matter of finding the right ‘ influencer’ to read your book and to ‘influence’ them to ‘talk’ about the book. A highly regarded note to an established ‘contact’ improves the ratings.
The One-Pager is your optimized microsite. It is your e-commerce platform designed to convert a readers’ inquiry into a purchase. Managed by a media manager to monitor traffic and conversion.
How it works
A MANAGED CAMPAIGN. RUNS FOR ONE YEAR. IN STAGES.
FINDING YOUR READERS
One of the most common mistakes in book promotion is running a marketing campaign when branding is needed and vice versa. Don’t run a marketing campaign when the intention is to create a brand or run a branding campaign and expect marketing results.
Stage 1 is building your brand. Your brand— is your promise to your readers. It is the emotional resonance that readers will have when they discover your book or hear your name.
Is it important? Discovery is a major issue for every author, even for the heavily funded and traditionally published books.
88% of book discovery happens online. Discovery means how your readers find your book and then make the decision to buy/read the book. Having visibility leads to book discovery.
Stage 1 is the ‘ anchor down ‘ stage. First, you need to know who your people are, find them, and build relationships. Who are those readers that would align with the book? What would your book mean to them? And how likely would they buy the book? Why? Because not all books are for everyone.
It takes time and effort to define and find who your ideal readers are, but it will be worth it. When you know more about your readers, you’ll be able to easily connect with them in a way that they can relate to.
We can’t skip this stage.
Stage 1 run time: 3-4 months
READERS & RETAILERS
Stage 2 is a repeat of stage 1 + a pitch to retailers and media influencers. Retailers & intermediary distributors are interested to know if a book has the coverage and reach. While independent bookstores are a supportive community that genuinely cares about the book industry, they can’t do it all for the love of books. They want to know if the book has the ‘commercial leg.’ What kind of support are they going to get from you for the sell through?
Yes, It’s the bookstore’s job to sell your book, not market it.
Stage 2 run time: 3-5 months
Stage 3 is a repeat of Stages 1 & 2 + publicist representation.
Now that the stages have been set, the formal work of our publicists can begin. Much of what publicists do is invisible to the authors they work with; a lot of work happens behind the scenes. The publicist’s role is to secure media coverage for your book, drafting pitch letters and tapping their connections in broadcast offices, newsrooms, and socmed. Depending on your genre, those can be newspapers, niche magazines, online publications, retailers, blogs, radio, or even T.V. programs. Our book publicists spend a great deal of time cultivating relationships with critics, acquisition editors, and media influencers.
The value is in the publicist’s media network. Success depends on the quality of the book and the publicist’s ability to ‘sell’ your story— this ‘story’ is not necessarily your book’s. It can be your personal story. Still, it also depends on the publicist’s relationships with the people they’re pitching to. A big part of a their job is cultivating genuine relationships with people in the media, and influencers.
Run time: 6-8 months
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That’s us — supporting your work. + Representation by a publicist — on the house, because it is someone’s birthday today!
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CONGRATULATIONS TO THE 10 LUCKY AUTHORS
Because we know marketing is not the same as publicity...
Discoverability is a major issue for every author, even for heavily funded books.
Book now! and give your book the chance to be managed by a publicist without any extra fees. It’s on us…because we know marketing without management and publicity will not work.
A good book publicist can be the difference between a book sitting on the shelves and doing nothing or connecting to more readers and even flying up retailers’ bestseller lists.
A well-connected publicist charges from $1,500 to $6,000 a month for a commitment of three to ten months.
We got this covered for you! Six months representation on us.
Special Promotion: FULLY BOOKED! + Publicist Representation
PUBLICIST's FEES WAIVED: $3,200 It's on us!
Honored and loved by our bestselling and award-winning authors.
Celebrating over 10 years of providing services to authors and exemplary publishers.
We help promote books, build relationships with literary agents, pitch content to acquisition editors, and help bring meaningful books into the marketplace. Connecting the world to meaningful books, ideas and stories.
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Complete Process here
Before you enroll your book in the campaign, please review below;
- Service Type: Book Ad Placement + APP Listing + SMS Advert + the One-Pager (six months free ) + campaign management and representation by a publicist ( six months representation. ) Please note: Rate is per title.
- Your start date: For broader coverage/reach, The Book Walker reserves the right to alter the advertising schedule when and as necessary— simply because we are responsible for our performance too!
- The expected turnaround time to live date is approximately 30-45 working days—partly because this is not a generic campaign— a publicist and or media manager is involved! Lots of behind-the-scenes preparations— reading your book before pitching is one of them.
We reserve the right to reject submissions/orders that don’t follow our guidelines. Books we don’t accept include:
- Content that unjustifiably and insensitively describes sexual or violent exploitation of children.
- Content that promotes violence or hatred against people based on race, ethnicity, national origin, religion, disability, disease, age, sexual orientation, gender, or gender identity.
To place an order, please click the button below
- Click the ‘Pay Now’ button.
- Select your preferred mode of payment: Debit/Credit or PayPal
- You’re all set!
Or scroll down and below and use the Smart Payment buttons. If you have questions, please let us know: [email protected]