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What is a book ad Placement Campaign?
It's a managed campaign
Simply Explained: The Book Ad Placement Campaign is a three-fold managed marketing and branding campaign targeting readers, retailers & media influencers.
It runs for one year!
The added components of App Listing, SMS Advertising and the One-Pager make the program a six-fold marketing and branding campaign!
How It Works
A managed campaign. Runs for one year. In stages
DISCOVER WHY READERS AND RETAILERS LOVE US
One of the most common mistakes in book promotion is running a marketing campaign when branding is needed and vice versa. Don’t run a marketing campaign when the intention is to create a brand or run a branding campaign and expect marketing results.
Stage 1 is about building your brand and finding your readers. Your brand— is your promise to your readers. It is the emotional resonance that readers will have when they discover your book or hear your name. Stage 1 is where we build your reader’s mailing list.
Stage 1 is the ‘ anchor down ‘ stage. First, you need to know who your people are, find them, and build relationships. This is understanding the psychographics of your readers. Who are those readers that would align with the book? What would your book mean to them? And how likely would they buy the book? Why? Because not all books are for everyone. We can’t skip this stage.
Discovery is a major issue for every author, even for the heavily funded and traditionally published books.
88% of book discovery happens online. Discovery means how your readers find your book and then make the decision to buy/read the book. Having visibility leads to book discovery.
Stage 1 requires time to define and find who your ideal readers are, but it will be worth it. When you know more about your readers, you can genuinely connect with them in a way they can relate to your book’s message. We can’t skip this stage.
Run time: 3-4 months
It’s the bookstore’s job to sell your book, but not to market it. What kind of support are they going to get from authors for the sell through? Stage 1 builds the support retailers needed.
Stage 2 is a repeat of stage 1 + a pitch to retailers and media influencers. Retailers & intermediary distributors are interested to know if a book has the coverage and reach. While independent bookstores are a supportive community that genuinely cares about the book industry, they can’t do it all for the love of books. We need to support them too! Stage 2 is where we continue to grow your reader’s mailing list.
Run Time: 3-6 months
Now that the stages have been set, the formal work of our publicists can begin. The publicist’s role is to secure media coverage for your book, drafting pitch letters and tapping their connections in broadcast offices, newsrooms, and socmed.
Stage 3 is a repeat of Stages 1 & 2 + publicist representation. Much of what publicists do is invisible to the authors they work with; a lot of work happens behind the scenes. The value is in the publicist’s media network. Success depends on the quality of the book and the publicist’s ability to ‘sell’ your story— this ‘story’ is not necessarily your book’s. It can be your personal story. Still, it also depends on the publicist’s relationships with the people they’re pitching to. A big part of a their job is cultivating genuine relationships with people in the media, and influencers.
The publicist’s role is to secure media coverage for your book, drafting pitch letters and tapping their connections in broadcast offices, newsrooms, and socmed. Depending on your genre, those can be newspapers, niche magazines, online publications, retailers, blogs, radio, or even T.V. programs.
Run Time: 6-8 months
Meet [Y]Our Readers
Highly engaged. Expressively passionate. Attentively thoughtful.
Building Relationship Is What We Do
Start Today: Book Easy
We are so confident the Book Ad Campaign paired with the One-Pager will boost your book’s discoverability and sales that we give the guarantee you’ll let our publicist work on your next book or project!
The Campaign at a Glance
4.7 out of 5 stars Satisfaction rating from 238 reviews
DISCOVER WHY BESTSELLING AUTHORS HIRE US
Blogs give authors the opportunity to build reader’s awareness. Being in the blogosphere is more potent than TV sound bites. More dramatic. Less expensive. Build it right!
This is not the ordinary generic-type email marketing. It’s a 10-drip relationship-building email series sent to pre-identified active subscribers base on your readers psychographics. Let’s build your reader mailing list!
Reach your readers wherever they are, when they want it, when they need it, and just when they want to look for their next read! It’s a forward advertising 24/7, 365. Readers swipe right and it’s a date!
‘Who’ reads your book matter. It’s a matter of finding the right ‘ influencer’ to read your book and to ‘influence’ them to ‘talk’ about the book. A highly regarded note to an established ‘contact’ improves the ratings.
The One-Pager is your optimized microsite. It is your e-commerce platform designed to convert a readers’ inquiry into a purchase. Managed by a media manager to monitor traffic and conversion. ( Book Funnel )
CELEBRATING OVER 10 YEARS OF PROVIDING SERVICES TO AUTHORS AND EXEMPLARY PUBLISHERS
Book Now $2,939
That’s a one-time fee of $2,939 for one full year of advertising and marketing!
That’s us — supporting your work. + Representation by a publicist — on the house.
Limited Space: PUBLICIST's Representation
JOIN NOW AND LET YOUR BOOK BE REPRESENTED — PUBLICIST's FEES ON US!
Book Now in three easy steps
Register here with Thea
Before you enroll your book in the campaign, please review below;
- Service Type: Full Management ( Book Funnel ): Book Ad Placement + APP Listing + SMS Advert + the One-Pager (twelve months free ) + campaign management and representation by a publicist ( three months representation. ) Please note: Rate is per title.
- Your start date: For broader coverage/reach, The Book Walker reserves the right to alter the advertising schedule when and as necessary— simply because we are responsible for our performance too!
- The expected turnaround time to live date is approximately 30-65 working days—partly because this is not a generic campaign— a publicist and or media manager is involved! Lots of behind-the-scenes preparations— reading your book before pitching is one of them.
Complete Process here
We reserve the right to reject submissions/orders that don’t follow our guidelines. Books we don’t accept include:
- Content that unjustifiably and insensitively describes sexual or violent exploitation of children.
- Content that promotes violence or hatred against people based on race, ethnicity, national origin, religion, disability, disease, age, sexual orientation, gender, or gender identity.
To place an order, please click the button below
- Click the ‘Pay Now’ button.
- Select your preferred mode of payment: Debit/Credit or PayPal
- You’re all set!
Or scroll down and below and use the Smart Payment buttons. If you have questions, please let us know: email@example.com
Special Promotion: $2,939 + Publicist Representation for 3 months!
PUBLICIST's FEES WAIVED: $3,800/month. It's on us!
Honored and loved by our bestselling and award-winning authors.
Celebrating over 10 years of providing services to authors and exemplary publishers.
We help promote books, build relationships with literary agents, pitch content to acquisition editors, and help bring meaningful books into the marketplace. Connecting the world to meaningful books, ideas and stories.
One Pager: Stand-Alone
You can try the One-Pager as a stand-alone service. It’s $149/month with a minimum commitment of three months. This service is managed by our media managers. The One-Pager is your optimized microsite!
Try now and we will add two months free! Please register. This is for the One-Pager stand-alone service. If you want the full management service, please scroll up and register.